My wife and I wanted to do a variety of save the date invitations for our wedding, so we chose six different themes and sent them out based on the recipient's personality (don't worry, no grandmas received the zombie card). Since my wife is a photographer, we decided to do half photography, half graphic design for the invitation.
The invitations proved to be very popular, making the front page of Reddit and ending up on top invitations lists on websites like Buzzfeed.
This is a website redesign for a law firm in Syracuse, NY. I wanted to set their site apart from the competition with a strongly unified theme and innovative elements, such as the homepage splash video. The backend of the site is very complex, with a lot of related post information being pulled, so it was a challenge to organize the content in a way that was immediately accessible to the user. I think the site came out great, with a fully responsive design
The site is live at bhlawpllc.com
Our agency hosted a Summer music festival performed by the employees' bands. Additionally all of the creatives were asked to design posters to promote the event; this was my entry.
This is a website redesign for Refresh Express vending services. I wanted to make it dynamic, eye-catching and modern, to reflect the forward-thinking approach of the brand. A green ribbon guides the user through the site with animated anchor points and parallaxing background images.
This is a rebranding for my wife's photography business. I decided to keep the logo simple and focus on the initials, to keep her name fresh in clients' minds, and also make it easier to use her icon as a watermark on photos.
This is a redesign for the NYS Maple Producers Association's website. I decided to use rotating splash photos of their products to showcase their recent rebranding, and help the products stand out more on store shelves.
This is a TV spot I concepted, directed and animated to increase public awareness of recycling, and OCRRA's part in the process. The use of paper-made products further stressed the idea of recycling old products with a new use.
This is a proof of concept for a custom homes website. I tried to balance the functionality of the site with a beautiful design centered around interactivity. Users could choose different colors and building materials, rotate their home, and go through its various rooms, all the while seeing how much their customization was impacting the price.
This is a website redesign for Wine Guardian, a maker of wine cellar cooling solutions. Their site needed to reflect the high-end nature of their products and brand. To reflect this, I decided to take a very simple, elegant approach to the design, with large beautiful photos and negative space to let the content breathe and speak for itself.
The site is live at wineguardian.com
I was chosen to do the illustration for the 2013 New York State Fair poster. We wanted to capture all of the energy and fun of the fair, while showcasing the variety of things to do there.
United Technologies asked our agency to design their booth for the 2013 Greenbuild Conference. They wanted stylized skylines wrapping around the booth, as well as touchscreen presentations mounted to the interior walls. I illustrated the skylines, with a rich blue on the exterior and a more subtle faded look inside, with large blocks of text calling out different facts about green building. I also designed the touchscreen presentations, which salespeople used to walk customers through the various aspects of United Technologies.
This is a redesign for Taste NY's website. I wanted the site to have large image with a lot of open space, to break from the somewhat cramped feel of the previous design.
This is a website design for a small nonprofit training group in Upstate New York. The design is clean and focused, to help the user find exactly what they need on the site.
This is a website redesign for Opex Corporation. The client wanted to incorporate a swoosh element to tie in with their existing branding. I used the swoosh as a repeating design element throughout the pages, rounding off many of the boxes to keep a consistent look and feel across the site.
The Color Industry is a music project started by myself and my longtime friend Collin Anderson. When it came time to design the album packaging and website, I knew I wanted a cohesive presentation that represented our raw and home-made sound. Therefore I used mixed media for the main illustration and graphics.
This is an unused website redesign option for United Radio. Their business is divided into different divisions, each represented by their own colors. I created these sort of fragmented shapes made up by their brand colors and set them behind their product images to make them pop in an interesting way. I left the site relatively colorless apart from their brand colors to make them stand out and help direct the user's eye to whichever division they needed to access.
This is an unused website redesign option for a lake cleanup project. I wanted the design to be easily customized on the client side, so I used a grid of tiles with dynamic content.
I was asked to design a Flash game for Xylem that would use flowing water to solve puzzles. Go H2O Go! is a game in which the user has to draw "pipes" to channel water from one point to another without spilling too much. I designed it to look like an engineer's desk, with graph paper and a sketchy style. The illustrations at the top of the board showed the player the various ways pipes are used in different settings, such as a home or a hotel.